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An out-of-box experience (OOBE ( OO-bee)) is the experience an end-user has when taking a product after unboxing, or for digital distribution, runs the installer, and is preparing to first use it, as opposed to the point-of-sale experience or the interaction experience of an expert user. In computing, this includes the initial configuration of a piece of hardware or software on a computer. The out-of-box experience is typically the first impression a product creates, such as the ease with which a buyer can begin using the product. For hardware products, a positive OOBE can be created with logical easy-to-follow instructions and good quality of manufacturing.
Microsoft uses this term, particuarly, to refer to the user experience that takes place after software installation, and immediately following the first launch of a software product.